If you’re a small business owner in Brighton, then you may be wondering if running paid ads is worth it. At first, managing a PPC campaign can seem easy, but the steep learning curve can mean that you end up spending way more money than you can afford on them.
Platforms like Google Ads are constantly changing, and if you want to keep achieving results with your campaign, then you need to make sure that you stay up to date with everything. Without any experience, it's also very easy to waste time on poorly-targeted ads, while missing out on systematic testing. This can result in you getting poor conversion rates, higher costs per conversion and missed opportunities.
Working with a PPC agency will remove a lot of the complexity here. Experienced agencies can set up an expert campaign, including keyword research, professional ad copy and more. A good agency will also test out different ads, adjust the bids for your keywords and refine your strategy so you can streamline your efforts. You may also find that they can implement things like conversion rate tracking, so you can see how much of a return you are generating on your investment. Data-driven approaches like this ensure that every pound you spend, is going right back into your pocket. By teaming up with experts, you’ll save money, while experiencing targeted growth.
Paid search is very effective as it gives you instant visibility. This means your business is front and centre when customers are searching for things. As paid search generates high-intent traffic, they’re ideal for smaller businesses that are working with a modest budget.
Running your PPC Campaign Through Brand Motion
If you feel as though you’re weighing up your options and struggling to decide which PPC agency is for you, we strongly encourage you to get in touch with us at Brand Motion. We have a friendly team, with over 15 years of experience. As a new agency, we’re able to offer competitive pricing without compromising on quality.
Whether your monthly advertising budget is £500, or £150,000, we’re confident that we have the expertise you need to manage everything effectively. We pride ourselves on honesty, and we know that vanity metrics, like clicks and views, don’t mean anything. You need results, sales, and data that directly contribute to your bottom line.
That's why we’ll work with you to ensure this, stopping you from wasting money on poor PPC efforts while helping you to discover the sales your business is capable of. If you want to find out more, contact us today. We can give you a no-obligation free quote, so you can find out how your campaigns could be performing better and what results you can expect from a bit of tweaking. We can’t wait to hear from you, and we are standing by, waiting to assist.