We are Brand Motion

Working with a national motor retailer, leading the development of a full-funnel digital marketing strategy across B2C and B2B arms. This included managing Google Search and Display campaigns, Spotify audio ads, and Meta advertising, alongside a focused push on organic and paid YouTube content; growing the channel to over 100,000 subscribers.

Overhauling the email marketing lifecycle to include audience segmentation, triggered automations, and seasonal campaigns. Building partnerships with aligned brands to generate press coverage and backlinks that supported long-term SEO growth.

Leads increased from just over 6,000 in 2022 to more than 10,700 in 2024, a 75% uplift over two years. Campaigns consistently outperformed industry benchmarks, and channel attribution showed a 60% improvement in conversion rate across paid traffic. Our average cost per lead dropped by 28% through refined targeting and creative testing.

Supporting a new beauty brand launching both physical salons and an eCommerce line, working across every part of the digital strategy. This included building their first website with SEO structure in mind, setting up Google Ads and Meta campaigns, and designing influencer collaborations to generate content and drive traffic.

A localised search strategy helped get footfall through the doors, while social and email helped build loyalty and drive online product sales. We set up automations in Mailchimp and developed a full content calendar tied to product drops and seasonal events.

Within the first six months, the brand achieved a 230% increase in web traffic month-on-month and hit its first sales milestone two months ahead of forecast. Email open rates averaged over 42%, and paid social delivered a 5.3x return on ad spend at launch.

For the London launch of a motorcycle retail brand, managing the go-to-market plan across PR, paid advertising, social media, and influencer strategy. We secured national press coverage, partnered with high-profile motorcycle content creators, and hosted an invite-only launch event that generated over 2 million impressions across platforms.

Paid Meta and Google Ads campaigns were geo-targeted to urban riders, driving showroom visits and email signups. We built a localised social content plan to establish brand tone and grow the online community from zero to over 10,000 followers in the first 90 days.

The launch month delivered over 1,400 website conversions, and community engagement rate held steady at 7.2%, well above industry average. PR and social buzz created demand from both customers and partner brands, leading to a 3-month waiting list on certain models.