If you’re here, you probably know your website needs fresh content — but figuring out how to write content for blog posts that actually perform can feel like a full-time job. That’s where blog content writing services (like ours) come in. Whether you're trying to rank on Google, educate your audience, or just keep your site looking alive — consistent, well-written blog content is one of the smartest investments you can make. The good news? You can write it yourself, or you can hand it over to us and let Brand Motion take care of it.
Why Your Blog Matters for SEO
Search engines love websites that are frequently updated with relevant, useful content. That’s where blogging shines.
A regular blog schedule — say, 2 to 8 posts per month — tells Google your site is active and authoritative. When you focus on writing blog content keyword research properly, you’re not just filling space; you’re targeting terms your audience is actually searching for.
More visibility. More traffic. More potential customers.
Let’s Talk E-E-A-T
Nope, it’s not a typo. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — four qualities Google wants to see in your content. When we offer blog writing content freelance services, we focus on showing your lived experience, your industry knowledge, and your credibility. That’s what turns a basic blog into a trust-building tool that gets you noticed.
Here’s how you can do the same:
How to Write Content for Blog Posts That Actually Work
If you're planning to tackle blog writing yourself, here’s a quick framework:
-
Start with Keyword Research: Think about what your ideal customer is Googling. Use tools like Google Keyword Planner, AnswerThePublic, or Ubersuggest. Don’t just go for high-volume terms — find the gaps your competitors are missing.
-
Write With a Purpose: Every blog should solve a problem or answer a question. Don’t waffle. Get to the point and make it worth your reader’s time.
-
Structure is Everything: Good blog structure makes content scannable and easier to digest:
-
Use headings (H2s and H3s)
-
Keep paragraphs short
-
Use bullet points where it makes sense (like this)
-
Break up long blocks of text with subheadings, images, or quotes
-
-
Show Your E-E-A-T: Mention your experience, share case studies or examples, link to sources. It builds trust — with your audience and with Google.
-
Include a Clear Call to Action: Whether it’s “Get in touch” or “Browse our latest offers,” your blog should guide readers to take the next step.
- Optimise for Conversions: Getting traffic to your blog is one thing — turning those readers into leads or customers is another. That’s where Conversion Rate Optimisation (CRO) comes in. By improving the layout, calls-to-action, and user flow on your blog, you can increase the chances of turning readers into real results.
Done-For-You Blog Content Writing Services
If that all sounds like a bit too much on your plate, we get it. Blog writing takes time, strategy, and a whole lot of coffee. That’s where we come in.
At Brand Motion, we offer:
- One-off blog writing packages – for when you just need a killer piece of content that hits the mark
- Monthly retainers – get 2 to 8 blog posts a month, fully researched, optimised, and ready to publish
We’ll handle the keyword research, SEO-friendly formatting, tone of voice, and the whole content strategy if you want us to.
You get content that performs. No faff. No fluff. Just blogs that bring the right people to your site — and keep them there.
Ready to Get Started?
If you’re tired of your blog gathering digital dust, let’s change that. Drop us a message for a one-off blog post or talk to us about a monthly content plan that keeps your site fresh, relevant, and working hard for your brand.
