Running a small business in the UK means wearing many hats — but marketing your services online shouldn’t be guesswork. One of the most effective ways to get fast, measurable results is through Google Pay-Per-Click (PPC) advertising.
If you're looking to get found by the right customers, at the right time, with the right message — PPC is your answer. At Brand Motion, we help small businesses across the UK run strategic, cost-effective PPC campaigns that deliver real leads and real sales. Here's how we do it.
In this guide, we'll explain how a small business can build a high-performing PPC campaign, and it's broken down as follows:
- Why PPC Advertising Works for Small Businesses
- Our Step-by-Step PPC Campaign Process
- Should you hire a PPC Agency
Why PPC Advertising Works for Small Businesses
Search engines are where customers go to solve problems and buy solutions. With Google Ads, you can jump straight to the top of those search results — no long wait for SEO rankings.
Here’s what makes PPC a smart choice for growing businesses:
-
Instant visibility on Google, YouTube, Maps, and Display Network
-
Targeted ads shown to local or national audiences, down to postcode level
-
Flexible budget control, whether you're spending £10 a day or £1,000 a month
-
Easy performance tracking to see exactly what’s working
When properly managed, PPC is one of the most powerful tools in your marketing toolkit.
Our Step-by-Step PPC Campaign Process
At Brand Motion, we don’t just launch ads — we build campaigns designed to convert. Here's how we create high-performing PPC strategies for small businesses like yours.
1. Define Clear Goals
We begin by identifying what success looks like for you:
-
Do you want more phone calls?
-
More form submissions?
-
More eCommerce sales?
-
More people through your doors?
Your goals shape everything — from ad targeting to keyword choice.
2. Deep Keyword Research for Local and Niche Audiences
We use tools like Google Keyword Planner and SEMrush to find:
-
Long-tail keywords relevant to your niche (e.g. “affordable garden design in Sussex”)
-
Transactional search terms that show buyer intent
-
Negative keywords to filter out time-wasters (like "free" if you only offer paid services)
This means you only pay for clicks from people who are actually interested.
3. Structure Your Campaigns for Success
We organise your account into focused campaigns and ad groups for better performance.
Example:
-
Campaign: “Brighton Plumbing Services”
-
Ad Group 1: Emergency Plumbers Brighton
-
Ad Group 2: Boiler Repairs in Sussex
-
Ad Group 3: Local Gas Engineers
-
This structure improves quality score and ad relevance — reducing your cost per click.
4. Write Ads That Get Clicked
Our team creates ad copy that grabs attention and gets results. We include:
-
Targeted headlines using keywords your customers are searching
-
Unique selling points that make your offer stand out
-
Strong calls to action like “Get a Free Quote Today” or “Book Online in Minutes”
5. Build Landing Pages That Convert
Clicks are only valuable if they lead to conversions. We design or optimise landing pages to:
-
Match your ad’s offer and messaging
-
Load fast and look great on mobile
-
Feature clear CTAs (calls to action)
-
Capture leads through easy-to-use forms
6. Set Smart Budgets & Bidding Strategies
We work with your budget, no matter the size. From manual CPC bidding to smart bidding strategies like Target CPA, we make every pound work harder.
7. Monitor, Optimise and Scale
We constantly refine your campaign based on real data.
-
A/B testing ad creatives
-
Reviewing conversion rates
-
Adjusting keyword bids
-
Testing new audience segments
It’s not just a set-and-forget — it’s a living, breathing campaign that evolves with your business.
Should You Hire a PPC Agency?
You could spend hours learning Google Ads, or…
You could work with Brand Motion.
We specialise in helping UK small businesses and start-ups build profitable PPC campaigns that deliver results — without the stress or wasted ad spend.
Working with us means:
-
Less guesswork, more growth
-
Transparent reporting
-
No long contracts or jargon
Whether you’re brand new to Google Ads or want more from your existing campaign, we’ll help you take the next step.
Ready to Grow Your Business With Google PPC?
If you’re serious about getting more leads and sales from your website, we’d love to chat. Use the form below to book a free PPC consultation with the Brand Motion team. We’ll review your current ads (if you have them), suggest quick wins, and give you a clear plan for moving forward.
Let’s Get Your PPC Campaign in Motion
Fill in the form below to get started. We’re based in Brighton but work with clients across the UK.
